知识点：《广告英语》收集：喻鲜啡编辑：康乃馨姐姐
本知识点包括：1、英语广告的格式是什么？ 2、广告英语的语言特点是什么？？？ 3、广告语用英语怎么说呀 4、“广告”的英文单词怎么讲？ 5、广告位 英文怎么说？ 。
Advertising employs a variety of techniques:celebrities and spokes persons,fantasy characters,children and puppies,music,drama,significant imagery,and creative media buying.Advertising is a complex voice of marketing.There are three broad dimensions that characterize great advertisements.Strategy Creativity Execution Every great advertisement is strategically sound.In other words,it is carefully directed to a certain audience,it is driven by specific objects,its message is crafted to speak to that audience's most important concerns,and it is run in media that will most effectively reach that audience.The measure of an advertisement's success is how well it achieves its goals,whether they are increased sales,memorability,attitude change or brand awareness.The creative concept is a central idea that gets the attention and prevails in the consumer's mindset.A concern of creative thinking drives the entire field of advertising.Planning the strategy calls for creative problem solving,research efforts are creative; the buying and placing of the advertisements in the media (newspapers / television) are creative.Good advertisers know that how a message is conveyed is just as important as what is being said in the advertisement.What is said comes from the strategy; whereas how the message is conveyed is a product of creativity and execution.Thus,great advertisements are those that are Strategically sound Have an original creative concept Use exactly the right execution for the message
Job recruitment:Sales Manager
Requirements:college degree or more,at least two years' experience in a food industry,speak English and German fluently ,and have a good team spirit.
Coke is It! and New Coke In early 1982, Coca-Cola launched a new ad campaign, "Coke Is It!," with an emphasis on the product's qualities of taste and refreshment. The direct, positive statement "Coke ...
自己手写了一篇给你.Advertisements appear everywhere in modern society.When you walk along the streets,you can see large billboards with beautiful girls smiling at you.You read newspapers,and you find half of the pages covered with ads.Turn on the TV set and you will see ads again.Whether you like it or not ads are pouring into your life every moment.
These days advertisers devise hundreds of competitions which will enable us to win huge sums of money.They not only offer samples,but free cars,free houses,and free trip abroad as well.They have discovered that all of us love to get something for nothing.Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
But not all advertisements are trustworthy.Certain advertised products turn out to be deceitful,or fail to live up to what is advertised.Some advertisements tempt consumers to spend money and buy things they don’t really need.So the consumers’ own sound judgments are necessary and essential
Come to Guangming Clothes Store!快来光明服装店!
Our clothes are on sale .我们的衣服正在大减价.
We sell pants for only 30 yuan.我们卖的裤子只要30元.
Do you like white bag?你喜欢白色的包吗?
It's only 15 yuan.只要15元.
We have beautiful black hats for only 12 yuan each.我们有漂亮的黑色帽子只要12元一顶.
Do you like sweaters in red,green,blue and orange 你喜欢红色、绿色、蓝色和橙色的毛衣吗?
You can buy it for only 20 yuan.你能以20元的价格买到它.
Come and see for yourself at Guangming Clothes Store.亲自来光明服装店看一看吧.
Come to Guangming Clothes Store!快来光明服装店!
Our clothes are on sale .我们的衣服正在大减价.
We sell pants for only 30 yuan.我们卖的裤子只要30元.
Do you like white bag?你喜欢白色的包吗?
It's only 15 yuan.只要15元.
We have beautiful black hats for only 12 yuan each.我们有漂亮的黑色帽子只要12元一顶.
Do you like sweaters in red,green,blue and orange 你喜欢红色、绿色、蓝色和橙色的毛衣吗?
You can buy it for only 20 yuan.你能以20元的价格买到它.
Come and see for yourself at Guangming Clothes Store.亲自来光明服装店看一看吧.
提示：英语广告的格式是： 广告一般由标题、正文、和随文三个部份组成。 标题词数要少，要能引起读者的兴趣。 正文要对标题进行阐释和证实，内容要有吸引力。 随文又叫附文，是传达企业名称、地址、购买商品的方法等附加广告信息的文字，一般出现在广...
提示：广告英语文体的语言特点 1．广告英语的词汇特点 广告英语的词汇丰富多彩，但每一个词的选择与使用都服务于“推销商品”这一最终目的，因此它们往往具备鼓动性和感染力。归纳起来主要表现如下： ●形容词及其比较级、最高级的使用。例如：Famous wor...
提示：advertising slogan：广告语。 例句： A catchy, often musical advertising slogan. 广告诗朗朗上口且常配有音乐的广告语 Advertising slogans sometimes reflect positioning but not always. 广告语有时反映出定位，但并不总是如此。 Slogans...
提示：advertisement 广告：英 [ədˈvɜ:tɪsmənt] 美 [ˌædvərˈtaɪzmənt] 英文缩写AD，即广而告之之意。广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。...
提示：具体应该看是哪里的广告位。 广告全称(commerical) advertising或advertisment, 简称ad。 一般的可以说： advertising place, 而传统的电视广播的广告位或时段， 可以说advertising spot(s)。 在某个物件上留出的广告的位置， 也可以说ad space...