What are the advantages of TV advertisement? How about internet advertisement?

电视广告的优势是什么？网络广告怎么样？

Answer：

I think the main advantage of TV advertising is that when people watch TV, they are usually totally focused on the TV show. When there is a commercial break, they are usually still watching the TV, so the advertiser will get the consumer completely focused on their product. I think the main disadvantage is that the consumer will only see that particular advertisement once, as it’s unlikely they will watch the TV show a second time.

I think internet advertising would be less productive, but it’s probably a lot cheaper. Do people really pay attention to internet advertising or do they just click the mouse to close it? The advantage it does have over TV advertising is that people might see the advertisement over and over again, every time they log onto the particular website showing the advertisement. Most of them surf the same sites over and over again.

译：

我认为电视广告的主要优点是人们看电视时，通常都是全神贯注于电视节目。当出现广告休息时间时，他们通常仍在看电视，因此广告商会让消费者完全专注于他们的产品。我认为主要的缺点是消费者只会看到那个广告一次，因为他们不太可能再看一次那一档电视节目。

我认为网络广告的效率会降低，但可能会便宜很多。人们真的关注互联网广告吗？还是只是点击鼠标关闭它？与电视广告相比，网络广告优于电视广告的地方在于人们可能会一遍又一遍地看广告。每当他们登入一个特定的网站时，就会看到网站上播出的那些广告。大多数人都会一遍又一遍地浏览同一个网站。

拓展词汇：

* focus on sth 专注于某物

* have one's eyes glued to sth

目不转睛地盯着某物

* productive (a)=effective 　有成效的

* click the mouse 点击鼠标

* over and over again 一再地

* surf the Internet 浏览因特网

* a lot cheaper

=much cheaper

=infinitely cheaper 便宜得多

* log onto a website 登陆一个网站

实用句型

It's unlikely that... 不可能……

It's highly likely that...　很有可能……

=It's probable that...

=Chances are that...

=The odds are that...

大家是不是还意犹未尽？

百万学员点赞的雅思口语指导课

从解题思路到延伸拓展

一站式解决口语表达疑难点